Nero was born as a collective of artists in 2012, a movement of aggregation of young artists dedicated to visual art and photography.

The project becomes tangible in 2017 and is transformed into the Nero - La Factory gallery, an independent exhibition space located in the historic center of Pescara, a meeting place for artistic creation and diffusion that seeks to give a new perspective to the local cultural offer. An old typography finds new life, becoming a reference point, a cultural center that covers different emerging artistic modalities, creating a space made by and for artists and artisans.

The severity of the rooms and the lines characterize a physical place capable of transforming itself, dedicated to contemporaneity, emerging art, design and experimentation.

At the same time as the creation of the Factory, in 2017, the project of an artisan workshop takes shape, oriented towards design pieces that combine minimalism and craftsmanship, with the first line of handmade jewelry in cement. The Mission is to create sophisticated and recognizable objects inspired by geometry and delicacy, by studying unconventional materials and reinventing weights and proportions.

The project takes shape from an idea by Matteo J. Coccia, graphic designer and artisan. Born and raised in Italy, his studies are initially projected towards theater and set design at the Academy of Fine Arts in Rome, and then focus on design. He graduated at the European University of Design (UED) in 2014 and began his career as a freelance graphic designer and art curator.